Although the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes. As most of us know, it has evolved from simple advertising inserted into our feeds into the sophisticated content that’s used today. In particular, we now use influencers as our content creators and thought leaders.
So, what should we marketers keep in mind as we navigate those changes? Here are seven things to consider that will help you maximize the success of your social media campaigns:
- Remember that social media in business is just a means to an end
Back in the day, social media for business was quite simple. Originally, we’d all just throw up a business page and link it to our profiles to show where we work. Now, that’s not even close to enough. People don’t just write reviews on Yelp or Ripoff Report anymore. And the Better Business Bureau, as important as it is, doesn’t have the extensive reach it once did. Now, customer service is often handled through social media. So is much of advertising, whether it employs influencers or just business-generated content.
judi slot online, situs slot online, judi slot , genforum.com, agen slot online, situs slot, agen slot, daftar slot online, situs judi slot online, daftar situs judi slot online terpercaya 2020, situs slot online terbaik, casino slot online 888, situs slot online indonesia, nama nama situs judi slot online, situs slot online, online slot, judi slot online terpercaya, main slot online, game judi slot online
- Know your goals for social media advertising
This applies for your business social accounts, your paid advertising, and your use of influencers. Are you having trouble getting people to engage with your current advertising? Or are they following everyone else’s page instead of yours? When you advertise on social media, are you hoping to build brand recognition or generate sales leads? How about announcing the launch or improvement of an important product? All of these goals are great opportunities for social media to shine.
Accordingly, you need to think carefully about what you post on a social business page. For example, the hiring of a key employee can be announced on Facebook to tell people about exciting changes going on at the company. While this won’t necessarily sell anything, it can increase brand awareness. On the other hand, posting content about a new product is intended for sales.
- Determine what works and what doesn’t
Companies that engage with their customers well on LinkedIn, usually B2B brands, should probably continue to use LinkedIn for future campaigns. But they also should consider whether their Instagram strategy is working, or determine how well their latest Twitter efforts performed. Ideally, you should find a way to make all social media channels work for you. There are different ways to do this, but many of them involve influencers.
For example, if you have a new product, then it might be advantageous to have an influencer talk about how the product has made their life easier at work. Or, demonstrate that the new type of makeup you’re selling is more effective than the competition’s for people with oily skin. Whatever it is, know what’s working and then determine a great way to adapt those effective techniques to other platforms.